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Integrate the brands into a unified creative concept for the «Evolution. A New Beginning» festival, creating a harmonious blend of meaning and form for each partner’s presence
brief
(01)
(03)
Each brand zone was reimagined through the lens of «Evolution»
- Samsung — the «Galaxy AI Territory» test center, a jib figure shaped like a giant Buds4 Pro earbud, a stereoscopic display of the S26 Ultra smartphone with content, and a 3D-screen for AI-photography;
- SBP — ECHO stage, jib figures, terrace with art installations;
- MAX — stage setup at «Sunset spot», interactive navigation, contest nominations;
- Rich, Winline, and other brands
Realisation
(05)
Creative director / creator
Roles
(02)
The project has accumulated a wealth of experience; the ideas from previous years form its core and serve as a guiding principle. None of the past concepts disappear; they become part of a larger evolutionary process that unfolds in the revamped
New Star Camp 26
New Star Camp 26
Concept
- 14,984 festival participants
- 557,000,000 media impressions
Results
(04)
Galaxy AI Zone
work
SBP — ECHO Stage
work
MAX — Stage Setup
work
Rich, Winline
and other brands
and other brands
work