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I’ve been in the creative field
for over 10 years, but that number
alone means nothing.
What matters more is my drive and my ability to create truly effective and meaningful projects. Projects that solve brands’ challenges while remaining people-centered.
Right now, it’s important to me not only
to create complex projects, but also
to structure processes in such a waythat my team grows, feels its contribution, and sees the results of its work
for over 10 years, but that number
alone means nothing.
What matters more is my drive and my ability to create truly effective and meaningful projects. Projects that solve brands’ challenges while remaining people-centered.
Right now, it’s important to me not only
to create complex projects, but also
to structure processes in such a waythat my team grows, feels its contribution, and sees the results of its work
I’ve been in the creative field for over 10 years,
but that number alone means nothing.
What matters more is my driveand my ability to create truly effective and meaningful projects.Projects that solve brands’ challenges while remaining people-centered.
Right now, it’s important to me not only to create complex projects, but also to structure processes in such a waythat my team grows, feels its contribution, and sees the results of its work
but that number alone means nothing.
What matters more is my driveand my ability to create truly effective and meaningful projects.Projects that solve brands’ challenges while remaining people-centered.
Right now, it’s important to me not only to create complex projects, but also to structure processes in such a waythat my team grows, feels its contribution, and sees the results of its work
I’ve been in the creative field for over 10 years, but that number alone means nothing.
What matters more is my driveand my ability to create truly effective and meaningful projects. Projects that solve brands’ challenges while remaining people-centered.
Right now, it’s important to me not only to create complex projects, but also to structure processes in such a waythat my team grows, feels its contribution, and sees the results of its work
What matters more is my driveand my ability to create truly effective and meaningful projects. Projects that solve brands’ challenges while remaining people-centered.
Right now, it’s important to me not only to create complex projects, but also to structure processes in such a waythat my team grows, feels its contribution, and sees the results of its work
ABOUT ME
(01)
DIRECTION
forming and leading a creative team to the project’s implementation
forming and leading a creative team to the project’s implementation
CONCEPT DEVELOPMENT
creating concepts for virtually any format: from apps and brand integrations to special projects and large-scale campaigns
creating concepts for virtually any format: from apps and brand integrations to special projects and large-scale campaigns
CREATIVE STRATEGY
developing a strategicaction plan to address business objectives
developing a strategicaction plan to address business objectives
SUPERVISION AND FACILITATION
bringing ideas to a logical result and guiding the project development process within the team (brainstorming)
bringing ideas to a logical result and guiding the project development process within the team (brainstorming)
POSITIONING
creating a functional brand platform that serves as the foundation for communication
creating a functional brand platform that serves as the foundation for communication
STYLING
selecting stylistic references for the projectand supervision the visual part
selecting stylistic references for the projectand supervision the visual part
BRAND COMMUNICATION
managing all brand communication materials
managing all brand communication materials
RESEARCH
monitoring trends and the competitive landscape, seeking new ideas and approaches for brand development
monitoring trends and the competitive landscape, seeking new ideas and approaches for brand development
MY EXPERTISE
(02)
03.2023 – 01.2024
Palindrom / Creative Lead Clients: Alfa-Bank, 2GIS, Yandex
Palindrom / Creative Lead Clients: Alfa-Bank, 2GIS, Yandex
07.2022 – 03.2023
Freelance Creative Lead
Freelance Creative Lead
10.2021 – 06.2022
Smetana / Senior Creator Clients: MTS, Diageo, Magnum, Yandex, Gift to an Angel
Smetana / Senior Creator Clients: MTS, Diageo, Magnum, Yandex, Gift to an Angel
09.2024 — …
Freelance Creative Director Major clients: New Star Festivals (Weekend and Camp), Yandex, MR Group, Sense. I collaborate with creative agencies and brands
Freelance Creative Director Major clients: New Star Festivals (Weekend and Camp), Yandex, MR Group, Sense. I collaborate with creative agencies and brands
03.2024 – 09.2024
Samolet / Creative Lead
Samolet / Creative Lead
EXPERIENCE
(03)
11.2020 – 10.2021
The Directors / Senior Creator Clients: Amstel, Burger King, Kaspersky, Simple, Maxxium
The Directors / Senior Creator Clients: Amstel, Burger King, Kaspersky, Simple, Maxxium
10.2019 – 11.2020
DPG Russia / Cretor Clients: NFO, BMW, Audi, Genesis
DPG Russia / Cretor Clients: NFO, BMW, Audi, Genesis
06.2019 – 10.2019
Possible Moscow / Creator Clients: Perekrestok, S&R’s Garage, Rostelecom December 2017 –
Possible Moscow / Creator Clients: Perekrestok, S&R’s Garage, Rostelecom December 2017 –
12.2017 – 05.2019
Maison Dellos / SMM-Creator
Maison Dellos / SMM-Creator
EDUCATION
(04)
English level – C1 Work experience in the U.S.
09.2014 — 06.2018
Higher School of Economics (HSE) Major: LawMinor: Management
Higher School of Economics (HSE) Major: LawMinor: Management
2020
MADS Concepting
MADS Concepting
2017
Headliner School
Headliner School
2022
Banda courses: «How to Sell Creativity», MADS Strategic Bootcamp
Banda courses: «How to Sell Creativity», MADS Strategic Bootcamp
2024
Certified Instructor in Mindfulness Practice (Igor Budnikov Academy)
Certified Instructor in Mindfulness Practice (Igor Budnikov Academy)
2025
AI-SPARTA Neural Networks Course for Creatives
AI-SPARTA Neural Networks Course for Creatives
In addition to creative projects, I teach mindfulness practicesand study neuropsychology.
I’m particularly interested in the workings of the mind, perception, and behavior.
My life includes electronic music, travel, rave culture, yoga, film photography, and blogging.
What I value most in people are:bravery, sincerity, flexibility,and good taste
I’m particularly interested in the workings of the mind, perception, and behavior.
My life includes electronic music, travel, rave culture, yoga, film photography, and blogging.
What I value most in people are:bravery, sincerity, flexibility,and good taste
in addition to creative projects, I teach mindfulness practicesand study neuropsychology. I’m particularly interested in the workings of the mind, perception,
and behavior.
My life includes electronic music, travel, rave culture, yoga, film photography, and blogging.
What I value most in people are:bravery, sincerity, flexibility,and good taste
and behavior.
My life includes electronic music, travel, rave culture, yoga, film photography, and blogging.
What I value most in people are:bravery, sincerity, flexibility,and good taste
in addition to creative projects, I teach mindfulness practicesand study neuropsychology. I’m particularly interested in the workings of the mind, perception,
and behavior.
My life includes electronic music, travel, rave culture, yoga, film photography, and blogging.
What I value most in people are: bravery, sincerity, flexibility,and good taste
and behavior.
My life includes electronic music, travel, rave culture, yoga, film photography, and blogging.
What I value most in people are: bravery, sincerity, flexibility,and good taste
