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For Mother’s Day, we needed to come up with a project that would help the foundation raise more funds to assist families in crisis
BRIEF
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In addition to sending cute reminders, the Telegram bot helps users choose a gift and a card. This project was promoted through OLV videos, outdoor advertising, and collaborations with influencers
MECHANICS
Creative Director / Concept Creator
ROLES
Due to the fast pace of life, many of us forget to call or even text the most important person in our lives. To ensure this simple yet important act is no longer overlooked, we proposed creating a Telegram bot that would gently remind users at set intervals to show their mom some attention.
The bot is free, but it periodically reminds users that there are families in Russia where the relationship between children and their mothers isn’t so good. You can help these families directly through the bot
The bot is free, but it periodically reminds users that there are families in Russia where the relationship between children and their mothers isn’t so good. You can help these families directly through the bot
IDEA
work
