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Attract subscribers to the «Solar» telegram channel
Introduce the audience to the brand’s products and the situations in which they can be helpful.
The challenge was compounded by the fact that we had only two weeks to develop and launch the project
Introduce the audience to the brand’s products and the situations in which they can be helpful.
The challenge was compounded by the fact that we had only two weeks to develop and launch the project
BRIEF
(01)
(04)
(02)
(03)
Each threat serves as an opportunity to highlight one of «Solar’s» solutions. Players receive a brief explanation of the problem and a way to protect themselves; at the end, they are invited to join the telegram channel and enter a giveaway for prizes from the brand
MECHANICS
Creative Director / Concept Creator
ROLES
I suggested creating an interactive game on the landing page in the form of a search for objects.
plot: the player saves the city of Cyberburg from hacker attacks by finding and neutralizing digital threats
plot: the player saves the city of Cyberburg from hacker attacks by finding and neutralizing digital threats
IDEA
38,000 unique visitors
5,800 people completed the game
2,400 people joined the Telegram channel
5,800 people completed the game
2,400 people joined the Telegram channel
results
(05)
work