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Yandex 360 was to be presented as a multifunctional space for digital memory at the Intervals media art festival
Brief
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An immersive installation was created, series of transparent screens that reacted to the viewers’ movements. Every step triggered animations that flashed and faded away like fragments of memories.
The installation was accompanied by reflective questions about personal memory and led to the idea: Yandex 360 is a space where you can preserve what matters
The installation was accompanied by reflective questions about personal memory and led to the idea: Yandex 360 is a space where you can preserve what matters
Realisation
Creative director
Role
The concept is based on the metaphor of memory as a multi-layered digital chronicle.
Its visual representation is an endless reflection between mirrors, symbolizing the space of memories
Its visual representation is an endless reflection between mirrors, symbolizing the space of memories
Concept
examples of communication
work