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integrate the brands into a unified creative concept for the New Star Weekend 2025 festival— «Inner Glow», by creating a cohesive presence for each partner
Brief
(01)
(03)
Each brand zone was reimagined through the lens of «Inner Glow», for example:
- the «Perekrestok» art trail — a symbol of the journey and balance;
- Samsung Galaxy Store — two stages and an interactive zone where technology becomes a tool for self-expression;
- S7 Chill-Out Garden — a space for renewal and lightness. A place where light returns inward;
- and many other partners integrated into the festival’s overall theme
Realisation
(05)
Creative director / Creator
Role
(02)
The idea is based on the metaphor of inner light — a quiet yet powerful energy that connects people, inspires them, and helps them shine from within
Concept
- 10,965 festival guests
- 421,991,161 media mentions
Results
(04)
highlights of the festival
work
The art trail «perekrestok»
work
Samsung Galaxy Store
work
S7 Chill-Out Garden
work