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develop a concept for the Yandex Eda brand-space at New Star Weekend 26, connecting the brand with the festival’s theme, «Matter»
BRIEF
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a brand space brings people, desires and emotions together. So much energy builds up that the sky splits open and lightning strikes the ground. Rocks scatter, revealing the «Territory of Desires» — a space where desires take physical form
CONCEPT
creative director / creator
ROLES
the story shaped the space: counters featuring lightning bolts and scattered rocks captured the moment of impact, turning energy into matter. A stage hosted live performances, while visitors could collect «charged» merch, take pictures in a photo booth and explore activities throughout the space
EXECUTION
Art-objects
work