Creative Lead / Superviso
«Author’s Routes» by «Samolet» is a series of themed walking tours through off-the-beaten-path locations in Moscow and St. Petersburgю
The routes were created in collaboration with architects, urban planners, and artists, such as the musician L’One
The goal of the project is to show residents that interesting places for leisure aren’t limited to the city center.
Through collaborations with partners such as 2GIS, the Whoosh scooter service, numerous cafes, and tennis clubs, the project helps improve quality of life and make leisure activities more diverse
What is the project about?
Through this project, «Samolet» aims to dispel the myth that the best entertainment is concentrated only in the city center, it seems like you might miss out a lot if you stay in your own neighborhood. In reality, this isn’t the case: a comfortable urban journey can begin right near home, and «Samolet’s» curated itineraries will prove it.
For the brand, this project was particularly valuable because the itineraries were designed with the locations of «Samolet’s» residential complexes in mind